The primary purpose of this behavior program is to provide a format and the means for dog trainers to be able to better promote their businesses to other pet professionals, especially breeders, veterinarians and shelters/rescues (the source of puppies/dogs) and to disseminate proactive educational materials to new and especially prospective puppy/dog owners, so that the requisite know-how is in place before people get their puppies/dogs.

Additionally, this program:

1. Provides a bit of a history of dog training back in the day, so that trainers who didn’t experience it firsthand may appreciate how changes in the 80’s revolutionized obedience training — making the art of training a science and creating a separate new field of companion dog training,  

2. Reevaluates present day, reward-based training techniques, and

3. Suggests some changes for dog training and for dog trainers’ education.

Course curriculum

  • 1
    Professional Dog Trainer Program
    • Trainer Behavior Program
    • Promotional Program for Trainers
    • Back in the Day...
    • Evaluating Present Day Reward-Based Training Techniques
    • Some Suggested Changes for Dog Training and Trainer Education?
    • 1. Accelerating and Empowering Classical Conditioning
    • 2. Maximizing the Effectiveness of Luring & Then Phasing out Food Lures
    • 3. Maximizing the Power of Reinforcement
    • 4. Effectively Resolving Misbehavior and Non-Compliance
    • 5. Quantification of Response Reliability & Speed of Training
    • 6. Trainer Education
  • 2
    Top Ten Tips to Become a Successful Dog Trainer
    • 1. What's Common & What's Not
    • 2. What's Dangerous & What's Not
    • 3. Pros and Cons of Different Training Techniques
    • 4. How to Phase out Training Tools
    • 5. Kibble, Not Treats
    • 6. How to Reward Effectively
    • 7. How to Effectively Eliminate Undesirable Behavior
    • 8. Clients are not Trainers
    • 9. People Skills
    • 10. Proactive Promotion & Marketing in the Community