Beyond Treat Training
Real-world reliability from reward-based training
The real challenge begins when life gets exciting.
Visitors arrive. Another dog appears. A squirrel runs by. The leash comes off. You leave the house, enter the park, or ask your dog to listen around real-world distractions — and suddenly their behavior falls apart.
Most reward-based dog training methods produce dogs who only respond when food is visible. They only listen when they’re calm or at home, and reliability disappears when it matters most.
This isn’t because your dog is stubborn, dominant, or incapable of learning.

Most dogs have simply never been taught to respond reliably when exciting or interesting things are happening in the environment. They’ve never learned that the quickest way to get what they want is to listen to you and follow your instructions.
Beyond Treat Training was designed to solve this problem.
Using Dr. Ian Dunbar’s proven reward-based training system, this course teaches you how to build real-world reliability, responsiveness, focus, and self-control — without relying on punishment, force, or constant treats.
If you try to motivate your dog primarily with food, you often end up with a dog who only listens when the food in your hand is more interesting than the environment around them.
Rewarding every response the same way can reduce motivation and reliability over time
Using food forever as a lure teaches your dog to ignore you when food isn't visible
Without clear verbal feedback, dogs struggle to understand exactly what earns rewards
Real-world reliability requires structured practice around real-world distractions

Using Dr. Dunbar's Beyond Treat Training system, you’ll learn how to teach your dog to:
Focus and respond around real-world distractions
Listen reliably without the ongoing need for food lures or constant treats
Come when called, even in exciting environments
Walk politely without pulling or constant corrections
Respond more quickly and consistently to verbal cues
Be a calm, confident, content canine companion
Dr. Ian Dunbar has spent decades studying how dogs behave, think, communicate, and learn from people in the real world.
His approach combines scientific training methods, practical hands-on experience, and a lifelong fascination with animal behavior. Ian has a veterinary degree and a PhD in animal behavior, but his understanding of training began much earlier — growing up on an English farm steeped in the wisdom of traditional animal husbandry.
Over the last several decades, Ian has helped shape modern reward-based dog training through seminars, books, videos, and work with countless dogs and their owners. His SIRIUS Puppy Training school alone has helped train over 120,000 puppies.
But what truly makes his approach different is his commitment to seeing training from the dog’s perspective.
Rather than relying on force, intimidation, or endless food bribery, the Beyond Treat Training system focuses on clear communication, meaningful rewards, motivation, and teaching dogs how to succeed in real-world situations.
Beyond Treat Training brings together decades of Ian’s teaching, demonstrations, and philosophy into a practical system designed to help dogs become focused, responsive, and reliable companions who WANT to listen.
“I am a long-time reasonably savvy dog owner, and I have read a lot of books on dog behavior and training, but Dunbar Academy is the single most valuable resource I have found - a one-stop treasure trove of information, wisdom and experience. My biggest regret is that I didn’t know all this before I bought my GSD.”
“I absolutely love you guys. I am super excited and I have learned so much from your courses. I am finding so much helpful information. Thank you so much for making this affordable. I may be a lifetime member. Thank you again. Keep doing what you are doing. ”
“All of the information here and within Top Dog Academy is just absolutely epic, if I had the focus and time availability I'd learn from your website 24 hours a day! I wish I'd found it earlier in my life but I'm certainly going to make the most of it now. Everything you say makes so much sense, with the perfect level of explanation, terminology and instruction being used, along with humor to make you smile. This learning is giving me the confidence and answers that I've sought for so long...”
8 complete chapters available now - with more on the way
Dozens of real training demonstrations and video lessons
Real-world examples with dogs of different ages, breeds, and personalities
Step-by-step explanations Practical exercises designed for everyday life
Decades of archival training footage
Stream instantly on desktop, tablet, or mobile devices
Choose the option that works best for you. Get Beyond Treat Training as a standalone course, or access it as part of Top Dog Academy membership.
Yes. Food lures and rewards are one of the fastest and most effective ways to begin teaching behavior. The goal of this course is not to avoid treats entirely, but to help dogs learn to respond reliably without becoming dependent on them.
No. This course is built around reward-based teaching, motivation, communication, praise, play, and life rewards — not force, fear, or intimidation.
The principles in this course work for dogs of all ages. While puppies often learn fastest, adolescent and adult dogs can also become dramatically more responsive and reliable through proper training.
No. The course is designed to be approachable and useful for everyday dog owners while still offering deep insights into dog behavior, communication, and learning for experienced and professional dog trainers
Real-world reliability doesn’t come from force, intimidation, or constant bribery. It comes from clear communication, meaningful rewards, and teaching your dog that listening to you is the best way to get what they want.
Beyond Treat Training gives you a practical, proven system for building focus, responsiveness, motivation, and a better relationship with your dog — one built on understanding rather than control.
Start building real-world reliability today.
