If you want to change someone’s behavior, making them feel stupid is usually a terrible place to start.
Dog trainers inevitably encounter owners who misunderstand their dogs, make bad decisions, or do things we strongly disagree with.
In those moments, it can be tempting to correct them bluntly—to prove that they’re wrong and you’re right.
But as Dr. Ian Dunbar explains, the goal isn’t to win the argument. The goal is to help the dog.
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If you embarrass, belittle, or alienate someone, they may stop listening to you altogether.
And when they move away from you, they also move away from the training, advice, and support that could improve life for both them and their dog.
That’s why effective dog training requires more than knowing the right answer. A great trainer has to know how to communicate that answer in a way that people can hear, accept, and act on.
It’s one of the central ideas behind Ian’s approach to people training: if you want to change behavior, think about what will actually motivate the person in front of you—not simply what will prove your point.
People training is just one part of the complete SIRIUS Dog Trainer Academy.
Across four full days of instruction, Dr. Ian Dunbar explores behavior counseling, puppy and adult dog training, teaching classes, working with clients, promotion, business, and the practical skills trainers need to help more dogs and families.
You’ll also get downloadable eBooks and Behavior Blueprints, plus footage of Ian teaching a complete 5-week puppy class.
For 7 days only, get lifetime access to the complete SIRIUS Dog Trainer Academy for 75% off.
