Stop Complaining About Bad Dog Trainers

If you believe you can do better for dogs and their families, make sure they can find you.

It’s easy to complain about another trainer’s methods—especially when you believe those methods are ineffective, outdated, or harmful.

But Dr. Ian Dunbar has a more challenging question:

If you think you can offer those dogs something better, why are their owners going somewhere else?

For Ian, promotion isn’t just about growing a business. It’s about making sure good information reaches the people—and dogs—who need it.

Watch the Video:

To Not Promote is Inhumane

Promotion Isn’t Vanity. It’s Part of Helping Dogs

A lot of excellent dog trainers are uncomfortable promoting themselves. Ian was too.

In this clip, he remembers giving a lecture where he recommended three books—none of them his own. His wife asked the obvious question: if he believed his own book was good, why wasn’t he telling people about it?

That helped change the way Ian thought about promotion.

If you genuinely believe your classes, advice, or training can improve the lives of dogs and their families, there’s nothing noble about keeping it a secret. People can’t benefit from expertise they never hear about.

That’s why promotion plays such a large role in Day 1 of the SIRIUS Dog Trainer Academy. Ian explores how trainers can build relationships, communicate their value, reach more people in their communities, and create businesses that allow them to help more dogs.

Save 75% on the SIRIUS Dog Trainer Academy

Day 1 goes far beyond dog-training techniques, covering people training, promotion, business, client communication, teaching, and the practical realities of becoming a successful professional trainer.

And it’s only one part of the complete Academy.

You’ll get four full days of instruction with Dr. Ian Dunbar covering Business, Promotion & People Training; Behavior Counseling; Adult Dog Training; and Puppy Training—plus downloadable eBooks and Behavior Blueprints and footage of Ian teaching a complete 5-week puppy class.

For 7 days only, get lifetime access to the complete SIRIUS Dog Trainer Academy for 75% off.